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The Importance of Paying Attention.(Column)

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| May 08, 2006 | COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Kevin A. Wilson

By now you've heard about the study in which Virginia Tech Transportation Institute and NHTSA equipped 100 cars with video cameras to monitor drivers. They saw what you and I see every day-idiot drivers who aren't paying attention to the road because they're changing shirts, reading newspapers or checking stock prices on their PDAs at 75 mph on the freeway.

Unfortunately the daily press and TV news often quoted NHTSA's inflammatory claim that nearly 80 percent of crashes involve driver inattention. They supported that with the report's finding that among 100 cars and 200-odd drivers, there were 82 crashes in 12 to 13 months. Eighty-two percent of the cars crashed in one year? It's absurd to imagine that reflects the world we, and our insurance companies, inhabit.

And, of course, it isn't meant to do so. "A goal of this study was to maximize the potential to record crash and near-crash events through the selection of subjects with higher than average crash or near-crash risk exposure.'' That's direct from VTTI's 10-page abstract, available on NHTSA's website since last June. (Further explanation is in the newly released ...

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Source: HighBeam Research, The Importance of Paying Attention.(Column)

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