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Choice overload help.(STRESS SOS)(Brief article)
No matter what you're looking for--a cell phone plan or just cereal--the possibilities are endless. "Weighing the pros and cons of each alternative takes a lot of energy," says Barry Schwartz, PhD, author of The Paradox of Choice: Why More Is Less. "The fear of deciding on the wrong thing can be paralyzing." Here, steps for making it easier:
LOWER YOUR STANDARDS. "People who spend lots of time searching for the best option often don't stay satisfied for long," says Schwartz. "They worry that they missed out on something even better." If you stop looking once you find something that's acceptable, "it makes choosing much more manageable," explains Schwartz.
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