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DUKE TO REPOSITION RETAIL BRAND (to reposition its thermal wear and inner wear as 'comfort wear' retail brand).
(From India Business Insight)
Duke, a popular T-shirt brand, is repositioning its thermal wear and inner wear as 'comfort wear' retail brand. The company is to have 10 retail stores across the country, which will stock knitted bed comforters to socks, expensive lingerie, innerwear and more. The …
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