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May 5--A lot has changed since 1908, when Pepsi's official slogan declared its soda "Delicious and Healthful."
On Wednesday, Pepsi, Coca-Cola and Cadbury Schweppes agreed to limit soda sales in public schools out of concern for the health of the nation's children.
The decision will affect millions of schoolchildren, especially students at the high school level. Most local districts already don't allow elementary and middle school students access to soda machines.
The companies have agreed to sell only water, unsweetened juice and low-fat milks to elementary and middle schools, but in high schools, they will still distribute diet soda, diet and unsweetened tea, sports drinks and flavored water. The agreement will not affect extracurricular activities, meaning the full array of sodas can still be sold in concession stands at athletic contests and other events.
According to the American Beverage Association, sales of diet sodas, sports drinks, teas and flavored water have been increasing, although regular soda is still the biggest seller.
The deal is also fueled by a nationwide push for regulation of soda and junk food in schools. Some states have passed legislation to limit or ban soda as well as junk food from schools. Hawaii bans junk food in all schools all day.
Illinois Gov. Rod Blagojevich encouraged similar legislation last year that didn't go anywhere. He then encouraged the Illinois State Board of Education to pursue some regulations in schools. In March, the state board adopted rules banning junk food and soda…
Source: HighBeam Research, Soda agreement: Some officials concerned about loss of funds for...