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Diary: Turkey of the Week - St Luke/Strongbow.(television commercial)(Brief article)

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| May 05, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Noel Bussey has been questioning his own sanity after repeat viewings of St Luke's latest TV commercial for Strongbow:

'What do the ads mean? What are you supposed to think? What is the connection between a mobile phone ringtone and cider? Why is the voice at the end of the ad so deep it sounds like it should be in a trailer for an action movie starring Tom Cruise? The only question I ...

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