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The World: Paris - MPG takes over global Goodyear Dunlop account.(Media Planning Group UK entered into contract with Goodyear Dunlop UK)(Brief article)
Media Planning Group has been appointed to handle the global media planning and buying account for Goodyear Dunlop.
The agency will now handle the business in eight countries: France, Spain, Italy, Portugal, Greece, Belgium, The Netherlands and Luxembourg. The company already works with Goodyear Dunlop in the US.
Maria Luisa Francoli, the MPG chief executive, said: 'This is an exciting win as it allows MPG to strengthen its relationship ...
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