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<a href="http://www.accessmylibrary.com/article-1G1-145381333/world-new-york-kmart.html" title="Facts and information about The World: New York - Kmart moves media worth dollars 190m into MindShare.(Kmart Holding Corp.)(Brief article)">The World: New York - Kmart moves media worth dollars 190m into MindShare.(Kmart Holding Corp.)(Brief article)</a>
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The World: New York - Kmart moves media worth dollars 190m into MindShare.(Kmart Holding Corp.)(Brief article)
The Sears-owned convenience chain Kmart is moving its dollars 190 million media planning and buying account out of MediaCom and into MindShare.
The agency already handles the main Sears account as well as the Sears-owned business Roebuck and Co.
A spokesman for Sears said: 'This in no way reflects on the outstanding work that MediaCom has done for Kmart since 2003. It is simply part of ...
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