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Media: Things we like.(army recruitment advertisement)(The Guardian newspaper free DVD offer)(North West Enquirer)
ARMY EVEREST CAMPAIGN
The Army's latest recruitment campaign uses documentary-style real footage of a team of soldiers climbing Everest. Over the next month, the soldiers will stream footage back to London, where it will be worked into ads.
This is content masquerading as an ad and, as its first spot suggests, it has the opportunity to make compelling viewing. With the death of the 30-second spot mooted at every opportunity, this idea - conceived by Publicis - shows there are still ways to be attention-grabbing and innovative in the ad break.
THE GUARDIAN'S 'FREE DVD BOX' OFFER
For all of you who have been collecting the free DVDs being handed out by newspapers, The Guardian has an offer for you. Saturday's edition included a coupon for a specially designed box to hold them all. An amusing ad and a well-thought-out end to messy piles of DVDs.
FAMILY GUY SERIES FOUR
At last. After years of watching series one, two and three again and again (fun though it is), us lucky Brits finally get to view the fourth series of Family Guy with the release of the DVD box set. After getting cancelled because of poor viewing figures, the show was reinstated on the Fox network because of huge DVD sales, so series four has been a long time coming. The anarchic, fast-paced animated series starring a family of ...
- Media news brief: The North West Enquirer launches on 27 April.(Brief article)
- Magazine article from: Marketing April 19, 2006 700+ words
The North West Enquirer, an independent newspaper for North-West England, launches on 27 April. The weekly tabloid will be printed in full-colour, and will be priced pounds 1.
- Media Analysis: The North-West means business.(The North West Enquirer, a new...
- Newspaper article from: PR Week (UK) April 28, 2006 700+ words
...week sees the launch of The North West Enquirer, which claims to fill a gap...first time this Thursday, The North West Enquirer is a full-colour tabloid...18,838 respectively. But North West Enquirer MD Nick Jaspan believes he...
- Media: The North West Enquirer launches this week.(Brief article)
- Magazine article from: Campaign April 28, 2006 700+ words
The North West Enquirer, a paid-for weekly newspaper for the North West region, launches this week. The title, priced at pounds 1 and on sale each Thursday, has signed a distribution deal with the Financial Times that will enable it to reach...
- Job losses at North West Enquirer.
- News wire article from: Europe Intelligence Wire August 3, 2006 700+ words
...From Guardian Unlimited) The North West Enquirer has made its deputy editor and...at high income earners in the north-west, sells 10,500-12,000...the managing director of the North West Enquirer. Associate editor Rachael Campey...
- North West Enquirer hits sales target.
- News wire article from: Europe Intelligence Wire May 23, 2006 700+ words
(From Guardian Unlimited) The North West Enquirer, the new weekly newspaper edited by former Guardian...be 80 pages due to the bank holiday weekend. The North West Enquirer managing director, Nick Jaspan, claims the paper...
- North West Enquirer goes large.
- News wire article from: Europe Intelligence Wire April 11, 2006 700+ words
(From Guardian Unlimited) The eagerly awaited North West Enquirer will appear as a heavyweight 128-page, two-section...said Nick Jaspan, the managing director of the North West Enquirer. "The advertising is coming in at this stage ahead...
- Media: The North West Enquirer achieves target sales.(production data)(Brief...
- Magazine article from: Campaign May 26, 2006 700+ words
The North West Enquirer, the new weekly newspaper, has achieved average sales of 16,000 for its first three issues. The title has a settle-down circulation target of 15,000 a week.
- Three print sites considered before launch of North West Enquirer.(Brief...
- Magazine article from: Print Week February 9, 2006 700+ words
...sites are being considered before the launch of the North West Enquirer, a quality weekly to hit the streets in May. Managing...will have a print run of up to 20,000 across the north west from north Staffordshire to north Wales.
- North-west paper signs deal with Herald Tribune.
- News wire article from: Europe Intelligence Wire April 26, 2006 700+ words
...From Guardian Unlimited) The North West Enquirer, the new regional weekly newspaper...the syndication deal. "The North West Enquirer is a newspaper that reflects...Herald Tribune which have a north-west resonance." The paper will...
- Media Relations: Contact Book Update.
- Newspaper article from: PR Week (UK) April 21, 2006 700+ words
...editorial director Lindsay Nicholson will oversee the title until a new editor is appointed. North West Enquirer, a weekly regional newspaper covering North-West England and north Wales, is to launch on 27 April. Editorial includes news, business...