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Media Lifeline: Film product placement.(DHL Airways Inc. advertising through film "Mission Impossible III")(Brief article)
DHL is providing planes and logistics for Mission Impossible III.
1965: The Bond film producer, Cubby Broccoli, strikes a deal with Henry Ford for the Ford Mustang Convertible to feature in Thunderball. In all likelihood, a similar agreement had already led to the Aston Martin DB5 gaining iconic status as the ultimate Bondmobile.
1979: The practice begins to become formalised with the launch of specialist agencies in the US such as Norm Marshall and Associates in 1979 and, later, Davie Brown Entertainment, now an Omnicom-owned operation. The Hollywood studios also begin taking a more structured and sophisticated approach.
1982: Product placement takes a huge leap forward as a marketing technique with the integration of a Hershey product, Reese's Pieces, into the plotline of ET. The original script had ET addicted to M&Ms, but Mars refused even to open negotiations on a possible tie-up. Sales of Reese's Pieces triple in the week after the film's premiere.
1997: A Bond film breaks new ground again with the first truly integrated marketing partnership, as ...
- Fincher circles `Mission: Impossible'. (Film).(director David Fincher may...
- Magazine article from: Variety April 22, 2002 700+ words
Helmer David Fincher is in talks with Par to take on "Mission: Impossible III" for the next installment in the studio's franchise. Star Tom Cruise and production partner Paula Wagner will produce the pic through their C/W Prods.
- Tom Cruise and Jerry Trimble, Jr. Go Head to Head in 'Mission Impossible III,'...
- Press release article from: PR Newswire February 21, 2006 700+ words
...fight sequence filmed for the upcoming release of Mission Impossible III. J.J. Abrams, the director of "Mission Impossible III," chose champion Jerry Trimble, Jr. to do the...
- 'Mission' matches its star's volatility: `MISSION IMPOSSIBLE...
- Newspaper article from: Chicago Tribune (Chicago, IL) May 5, 2006 700+ words
Byline: Michael Phillips May 5--"Mission: Impossible III" hasn't the warped Continental chic of the first "Mission: Impossible," but it's less pretentious and obsessively pretty than the second...
- Mixed Results For Mission: Impossible III.
- News wire article from: The America's Intelligence Wire May 8, 2006 700+ words
...2006-Mixed Results For Mission: Impossible III (C)2006 Investrend Communications...Pictures new release "Mission: Impossible III" failed to meet industry...attacks on psychiatry. "Mission: Impossible III" was generally well reviewed...
- Gameloft Secures Mobile Game Rights for 'Mission: Impossible III'.(Brief...
- Newspaper article from: Wireless News March 20, 2006 700+ words
...wireless game version of "Mission: Impossible III," starring Tom Cruise...Gameloft will develop the "Mission: Impossible III" storyline into a mobile...We are confident that 'Mission: Impossible III' will provide a fun and...
- DHL And ''Mission Impossible III'' Campaign Culminates as the Action Thriller...
- Press release article from: Business Wire May 5, 2006 700+ words
...anticipated action thriller "Mission Impossible III" debuts throughout theatres...and reliability." About Mission: Impossible III Tom Cruise returns as Special...mission of his life in "Mission: Impossible III." Director J.J. Abrams...
- GIRLPOWER 30 ; KERI RUSSELL, LEFT, AND MICHELLE MONAGHAN, ABOVE, WILL BE VYING...
- Magazine article from: WWD DeCarlo, Lauren March 13, 2006 700+ words
...Six Degrees of Russell: Mission: Impossible III is being directed by J...snagged a supporting role in Mission: Impossible III, as a trainee agent mentored...Cruise's love interest in Mission: Impossible III after director J.J...
- `Mission: Impossible III'.
- Newspaper article from: Orlando Sentinel (Orlando, FL) May 2, 2006 700+ words
...ever seen a ticking-clock thriller. But if "Mission: Impossible III" is the first pitch of the popcorn movie season, just two words come to mind _ butter up. ___ MISSION: IMPOSSIBLE III 4 stars (out of 5) Cast: Tom Cruise, Philip...
- Gameloft Secures Mobile Game Rights for ``Mission: Impossible III''.
- Press release article from: Business Wire March 20, 2006 700+ words
...adventure films of the year, "Mission: Impossible III," starring Tom Cruise...Gameloft will develop the "Mission: Impossible III" storyline into a mobile...We are confident that 'Mission: Impossible III' will provide a fun and...
- 'Mission: Impossible III' Explodes Onto Xbox 360.
- Press release article from: PR Newswire December 15, 2005 700+ words
...360 hosts the exclusive "Mission: Impossible III" teaser trailer. Xbox...mission of his life in "Mission: Impossible III." Director J.J. Abrams...members can download the "Mission: Impossible III" teaser directly from...