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Standard rejigs design to combat freesheet threat.(Evening Standard)(Brief article)
The redesign includes colour-coded sections to improve navigation in the title.
The Evening Standard unveiled its new look this week with a greater emphasis on news and a colour-coding system designed to help readers move across sections.
The changes are intended to refresh the Standard in the face of a changing London newspaper market. Ken Livingstone, the Mayor of London, has invited newspaper groups to bid for the right to distribute a free London evening title via the London Underground and the new paper could be on the streets by the end of the year.
The design changes make use of the Standard's move to full colour, with each section colour-coded at the top of the pages for easier navigation.
This week's changes follow a relaunch last autumn, which saw it increase arts and features coverage and incorporate its pink business pages into the main paper.
This month, the Standard is adding to its ...
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