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Nitro appoints first planning director.(Verra Budimlija)(Brief article)
Nitro has signed the M&C Saatchi group planner Verra Budimlija, putting an end to its hunt for a planning director.
Budimlija, who has worked at M&C Saatchi for the past nine years, will join the agency in the summer, where she will head up and build its strategy and planning departments.
Nitro has been without a head of planning since its launch in 2004.
After its acquisition of Soul last year, Kevin Brown, one of Soul's founders and its planning chief, left the merged agency. He has subsequently joined Bartle Bogle Hegarty.
While at M&C Saatchi, Budimlija worked across various accounts and led planning on Transport for London.
Bruce Crouch, the Nitro partner and ...
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