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Starcom Mediavest scoops Konica brief.(Konica Minolta Holdings Inc.)(Brief article)

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| May 05, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Starcom Mediavest has won Konica Minolta's pounds 1 million media planning and buying business.

The Publicis-owned agency won the account following a competitive pitch against the incumbent, Bygraves Bushell Valladares Sheldon.

Stewart Easterbrook, the client managing director at Starcom UK, said: 'This is a wonderful recognition of our strength of offering integrated, direct, digital and B2B planning and buying.'

The pitch included the brief to launch Konica's multifunction laser printer, with activity set to break later this month. Last month, Konica hired Agency Inc to develop an advertising campaign.

The campaign will highlight Konica's claim that its products are the best choice for business start-ups ...

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