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Mother beats DDB to PG Tips account.(of Unilever Group)(Brief article)
Unilever is dropping the animated T-Birds from its PG Tips advertising following Mother's win of the pounds 10 million creative account.
Mother won the business after a two-way pitch against the incumbent, DDB London.
DDB has handled the account since the brand was created in 1930. In its incarnations as Davidson Pearce, and later BMP, the agency created the long-running chimps ads.
Following pressure from animal welfare groups, the PG Tips chimps were dropped in 2002 in favour of the T-Birds, a campaign focusing on a household of birds.
Mother has been charged with creating a brand campaign to break after PG Tips' World Cup promotion. The latter will ...
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