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Allianz seeks network shop for online task.(Allianz Aktiengesellschaft Holding is in talks with Omnicom UK PLC and WPP Group PLC)(Brief article)
Allianz, one of the world's biggest insurers, is talking to digital agencies about its global online creative development and ad account.
Until now, the company has used agencies based in Germany, where Allianz is headquartered. Phase 4 handles its global online advertising, while Modem Media's German office has provided consultancy services and metric evaluation in the past.
Allianz, which is Germany's second-biggest company, is now seeking an agency owned by an international network to help it strengthen its global presence. It is understood to be in talks with Omnicom and WPP-owned agencies about the brief.
The company, which operates in ...
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