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DWP to review pounds 7m benefit fraud brief.(Department for Work and Pensions)(Brief article)
The Department for Work and Pensions has called a review of its pounds 7 million benefit fraud advertising and media account.
COI is handling the review and has paired four creative agencies with four media agencies.
The agency pairings are: Leo Burnett and Starcom, the incumbents on the business; McCann Erickson Communications House and Naked; Cheethambell JWT and Ingram; and VCCP and MindShare. Meetings will take place this week and joint pitches will happen before the end of May.
For the past three years, the DWP's campaign has ...
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