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Sid McGrath, who left his role as the United London managing director last week, has been hired by Karmarama as its planning partner.
In his new post, McGrath will develop broader strategic thinking across the agency's client base.
McGrath's appointment marks Karmarama's move towards reshaping its management line-up after the departure of some key figures.
Karmarama's previous planning partner, Nick Barham, left the agency last July for TBWA\China as its national planning director. In November 2005, Naresh Ramchandani quit the agency, which he co-founded ...