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EHS Brann picks up pounds 6m News Group DM.(direct marketing)(Brief article)
News Group Newspapers has moved its pounds 6 million UK direct marketing account for The Sun and the News of the World from Tequila\London to EHS Brann without a pitch.
The decision mirrors the one made in June 2005 to move its pounds 20 million ad account from TBWA\London into Euro RSCG London after a pitch that also involved Saatchi & Saatchi and Publicis.
Since the creative agency move, News Group has begun looking for a more integrated approach to its communications under its marketing director, Roland Agambar. EHS presented a direct marketing strategy to work ...
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