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Thomson Directories prepares for ad pitch.(choosen Miles Calcraft Briginshaw Duffy)(Brief article)
Thomson Directories is reviewing its pounds 4 million advertising account out of Miles Calcraft Briginshaw Duffy.
MCBD, which has handled the account for two years, has declined to repitch.
Kendall Gordon, Thomson's marketing and strategic development director, said: 'We have been delighted with the advertising MCBD has created for us. Our decision was purely because we wanted to keep our options open.'
He added a review of the media and digital account is likely to follow. The briefs are held by The Media Shop and Dare on a project basis.
The review ...
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