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New Covent Garden rejigs media roster.(by selecting Edwards Groom Saunders)(Brief article)

Campaign

| May 05, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

New Covent Garden Food Company has appointed the start-up agency Edwards Groom Saunders to handle its communications planning.

The food company is also reviewing its media buying, currently held by Starcom, and has put together a shortlist of agencies.

EGS, launched by three former Starcom directors in March, will begin working for New Covent Garden in July.

Jez Groom, one of the new agency's founders, previously headed the New Covent Garden business at Starcom.

Nigel Parrott, New Covent Garden's marketing ...

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