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ITV suffers youth ratings collapse in April.(Brief article)
ITV suffered one of its worst ever sets of youth rating figures in April.
According to media sources, ITV suffered a 20 per cent year-on-year decline in impacts among the key 16- to 34-year-old ad demographic between 1 April and 24 April.
During the same period, ITV also saw its audience share among the same group decline by 18 per cent.
ITV confirmed the figures and attributed the decline to the new series of Doctor Who on BBC1 and its own exceptional performance in the second week of April 2005, when Hell's Kitchen proved popular with viewers in the 16- to 34-year-old bracket.
News of the dip coincides with a fall in ITV's share price. ITV's ad revenues are expected to be down by ...
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