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J&J to review global roster.(Johnson & Johnson marketing)(Brief article)
Bodycare giant enters top-secret discussions with roster and non-roster networks.
Johnson & Johnson is talking to holding companies about its international advertising arrangements.
The forthcoming talks are thought to encompass both media and creative duties. Its global adspend is estimated to be pounds 320 million. Campaign revealed in February that the bodycare giant was reconsidering its European media account, held by IPG's Initiative (Campaign, 3 February).
IPG's Lowe Worldwide handles the bulk of the company's advertising, including its skincare and Johnson's Baby ranges. Interpublic's McCann Erickson network is responsible for the Band-Aid and Acuvue brands.
Omnicom's DDB network, meanwhile, is the incumbent on RoC, Neutrogena, Clean & Clear and the Evian Affinity Skincare ranges.
Sources close to Lowe suggest the network's grip on the account has been weakened by the recent ...
- Analysis: Lace is to sort out Lowe in Europe, but bigger questions loom.(Garry...
- Magazine article from: Marketing Week November 17, 2005 700+ words
Lowe Worldwide has shored up its ailing European...Netherlands. The move is part of Lowe Worldwide chief Tony Wright's "lighthouse...left last week. Globally, Lowe Worldwide handles advertising for Nokia, Johnson & Johnson and holds shrinking...
- Video: United States Department of Treasury and The Advertising Council Unveil...
- Press release article from: PR Newswire September 16, 2008 700+ words
...donated by the media. Lowe New York Lowe Worldwide is an interconnected global community...roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella...York is one of the cornerstones of Lowe Worldwide with a client roster including...
- Matthew Bull; Lowe Worldwide.(Special Report: Global Players)
- Magazine article from: Advertising Age Hall, Emma January 26, 2004 700+ words
...but the South African-born chief executive of Lowe Worldwide here is indeed a busy man. He's set himself...million pan-European launch of a new line from Johnson & Johnson. "We are in the black by quite a long way...
- Interpublic to fold weakened Bozell into Lowe.(Interpublic Group of Companies...
- Magazine article from: Advertising Age Thompson, Stephanie Cardona, Mercedes February 3, 2003 700+ words
...merge the ailing Bozell agency into sibling shop Lowe Worldwide, which will handpick staff and clients. An Interpublic...personal-care clients. Lowe handles HSBC bank and Johnson & Johnson, while Bozell counts Bank of America, a $167...
- Kevin Allen Joins Lowe Worldwide as Vice Chairman.
- Press release article from: Business Wire June 15, 2006 700+ words
...first sentence of release should read: Lowe Worldwide, a unit of The Interpublic Group...today that Kevin Allen will join the Lowe Worldwide management ranks on July 3rd as Vice...corrected release reads: KEVIN ALLEN JOINS LOWE WORLDWIDE AS VICE CHAIRMAN Lowe Worldwide, ...
- Interpublic Aligns Deutsch Inc. and Lowe Worldwide.
- Press release article from: Business Wire October 15, 2009 700+ words
...NY Office * Moves Further Strengthen Lowe Worldwide, Adding Dynamic U.S. Hub Agency...be aligning its Deutsch agency with Lowe Worldwide. Deutsch will become the North American...enjoyed for the past few years," said Lowe Worldwide Chairman Tony Wright. "The Lowe...
- AudioAudit, Lowe Worldwide Announce Multi-Year Partnership; Lowe to Implement...
- Press release article from: Business Wire March 5, 2003 700+ words
...announced today a partnership with Lowe Worldwide, a globally recognized media buying...Agencies. This partnership enables Lowe Worldwide to use AudioAudit's AdVantage(R...Vice President, Media Director of Lowe Worldwide. "By implementing AudioAudit's...
- Pattison tipped to become Lowe Worldwide chief exec.(David Pattison)(Brief...
- Magazine article from: Marketing Week November 27, 2008 700+ words
...runner to replace Steve Gatfield as Lowe Worldwide chief executive. Pattison, who recently...Group chief executive Michael Roth and Lowe Worldwide chairman Tony Wright. It is unclear...that if Pattison decides to take the Lowe Worldwide chief executive role his first task...