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Direct News: LA Fitness plans 'nudes' mailing.(contract with Kitcatt, Nohr, Alexander, and Shaw)(Brief article)

Marketing

| April 26, 2006 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Gym operator LA Fitness is using images of discreetly concealed naked gym-goers as the focus of its first major promotional offensive to boost UK membership. The ads - using the slogan 'Enjoy your body' - will run in three waves throughout the year.

The campaign, by Kitcatt Nohr Alexander Shaw, will use direct mail and online activity supported by posters and press.…

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