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AUTOWEEK DOWNLOAD: SHIGENORI MAEDA.(News)
Byline: RICHARD S. CHANG
Last year Ferrari called on students at four prestigious design schools to render their impressions of Ferrari's future. Now the Italian supercar company is taking 1:4-scale models of the 20 finalists around the world as a traveling exhibition titled "New Concepts of the Myth.'' We caught up with one of the five winners, Suzuka, Japan-native Shigenori Maeda.
A fourth-year student at College for Creative Studies in Detroit, Maeda's "612 Lafayette'' design-a modernization of the Testarossa-won the Alcoa Award for Excellence in Aluminum Design.
AW: Why did you pick the 612 as the basis for your design?
Maeda: My image of Ferrari has always been the Testarossa-the 1984 Testarossa. When I heard about the competition I immediately decided to make the Testarossa. The competition was really free and I enjoyed the freedom. And I tried to rely on my intuition, totally. I thought that was one of the ways to achieve the most beautiful design.
AW: So you didn't rely on past design cues?
Maeda: I did research a few images of the Testarossa. I knew that Ferrari kind of-they never look back on their old history, right? Also I knew that Ferrari's biggest market is North America. And American people like the Testarossa.
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Source: HighBeam Research, AUTOWEEK DOWNLOAD: SHIGENORI MAEDA.(News)