Revlon pools pounds 10m European media into Starcom.(Revlon Consumer Products Corp.)(Brief article)

Revlon has appointed Starcom to handle its pounds 10m centralised pan-European media planning and buying account.

The haircare and cosmetics manufacturer called the pitch in January as part of a decision to consolidate its business into a single agency network.

The UK business moves from PHD, which had held the pounds 3m account since 2003, having won the work in a pitch against Starcom. PHD is understood to have pulled out of the pan-European review.

Revlon's brands include the Almay make-up and skincare range, Mitchum deodorant brand and Charlie perfume. In the last financial …