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Prepare for business-related crises. (Crisis Management)

Public Relations Journal

| August 01, 1993 | Carney, Ann; Jorden, Amy | COPYRIGHT 1993 Public Relations Society of America. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Most companies and their CEOs understand the importance of a communication strategy for what they perceive as crisis situations. However, they often forget or are unaware of the necessity of a strategy in situations which allow for proactive planning.

It's easy to appreciate the benefits of a strategy for coping with what are generally regarded as "surprise crises" such as the Exxon Valdez oil spill, the Johnson & Johnson Tylenol tampering episode or Hurricane Andrew. But recognizing the value of communication strategies for "non-surprise," business-related crises such as a reorganization, product recall, bankruptcy or layoff can help a company maintain a healthy ...

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