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As the Clinton administration prepares its health care reform package, the health care industry is abuzz with the term "managed competition"--a concept expected to be the model for a reformed U.S. health care system. Managed competition is a system in which government sets goals and spending limits for the health care industry.
Four key reform proposals
Four reform proposals have special significance for public relations professionals, many who will be called upon to communicate information that pertains to them.
* National health board. National health care spending limits would be established by this new board, similar to the Federal Reserve Board. Both private and public financing companies (insurance) and delivery organizations (hospitals) would operate within these set limits.
* Increased state regulation. Health care regulatory agencies have already been set up by several states. States might fix patient charges, operating margins, …