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3 beats rivals to 1m mark.(News)
3 has underlined the growing demand for music on the phone by becoming the first operator to shift more than 1m full-length audio tracks via mobiles.
Demand for hit tracks by the likes of Hard-Fi, Kaiser Chiefs and Gorillaz helped the company reach the landmark just four months since the launch of its audio download platform. 3, which along with Vodafone and Orange supplies sales data to the Official Charts Company, now claims a 53% share of all chart-eligible tracks from mobiles.
3 marketing director Graham Oxby says, "These figures show that 3 is dominating mobile music and punching way above our weight. Every one of our 3.2m customers has a music shop in their pocket, and their choices now have as much of an impact on the charts as a traditional music store."
OCC data reveals that, since the start of January, 3's full-track downloads have accounted for 3.7% of the total sales of the combined singles chart and 7.5% of the total tracks which have sold on the download chart.
Among the biggest demand for ...
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