New conference to sharpen focus on music and brands.(News)

Music Week will this summer launch a major new conference mapping the relationships between the worlds of music and advertising, entitled Music & Brands.

Music & Brands is a one-day event which will take place at the Landmark Hotel in London on Wednesday July 19, designed to bring together senior executives from across the areas of brands and music.

The day's proceedings will centre on high-level discussions, practical case studies, Q&As and keynotes, drawing on the experiences of those who have put together successful brand partnerships, as well as providing interactive activities and networking opportunities.

Put together by Music Week, the conference--subtitled "connecting culture and commerce"--will examine how brands can use music to drive their business, how music companies can work with brands to broaden reach and build revenues, and how such partnerships can add value for both parties.

The day will also provide music rights holders with opportunities to showcase their acts to the audience of brand ...