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Unilever Food penetrates Halal market with Knorr.

BusinessWorld (Philippines)

| April 17, 2006 | COPYRIGHT 1999 Business World Publishing Corporation. (Hide copyright information)Copyright

(From BusinessWorld (Philippines))

Byline: Carmelito Q. Francisco,

Davao City - Multinational Unilever Food has penetrated the Halal market, specifically soup and broth products, with the help of a Muslim chef.

Brix Santos, Unilever Food Solutions distributor development executive, claims his company has cornered nearly half of the soup and broth markets in some Mindanao areas for its Knorr brands with the help of a chef who happens to belong to a prominent Muslim family.

Mr. Santos said the market for their products is expected to grow to about P1.5 million a month in Mindanao as the company intensifies its promotion. A big segment of …

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