Partnerships push retailer to new heights.(Target Corp.)

Target's leadership in discount merchandising is unparalleled. On this just about everyone agrees: analysts, consultants and, most importantly, consumers. The "Tarjay' moniker and image are entrenched in the consumer's mind, and for good reason.

Designer partnerships have taken Target far, and will continue to do so, but they also pose somewhat of a hurdle for a chain that's been clearing them easily.

"Target is setting the bar higher for itself all the time," said George Rosenbaum, chairman of Leo J. Shapiro consultants. "It may be difficult for Target which has been the proactive one setting up the standards of expectation for the [other] retailers." …