Creative Critique.(advertising campaigns)

This week's Critique is by Caitlin Ryan, creative director at Proximity London.

I am acutely aware that this is quite a dry subject, but, as the debate on pricing in proportion (PIP) hots up, I thought it might be useful/responsible/ perhaps interesting to look at this week's work in that light; to see if smaller really does mean duller. So, with my handy little 'size guide' to determine whether this work falls into the letter, large letter, or packet categories, I set about my task.

Client: Whitney Woods

Agency: Inhouse

First up, a product demonstration for Whitney Woods - maker of 'pop-up' mailings. It is arguably a pretty dull old …