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The four elements of South Sea pearls.(advertisement campaigns)(Brief article)

Jewelers Circular Keystone

| April 01, 2006 | Soucy, Carrie | COPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Jewelmer, the Philippines-based producer of South Sea pearls, has launched a new advertising campaign based on the four core elements of nature: air, water, fire, and earth.

The campaign's visuals are intended to emphasize the beauty of South Sea pearls as it relates to the four elements. Air creates the energy that helps circulate nutrients to give sustenance to the pearl-producing oysters, water is oysters' home, earth provides shelter and stability to…

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