AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-144181447/diary-take-train-tring.html" title="Facts and information about Diary: Take the train to Tring to find the home of media.(Aldbury resident Tess Alps as the chief executive of Thinkbox)(Brief article)">Diary: Take the train to Tring to find the home of media.(Aldbury resident Tess Alps as the chief executive of Thinkbox)(Brief article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Diary: Take the train to Tring to find the home of media.(Aldbury resident Tess Alps as the chief executive of Thinkbox)(Brief article)
Aldbury in Hertfordshire is a small village renowned for its duck pond, quaint local pubs and proximity to the well-known fighting town of Berkhamsted.
However, following the appointment of long-time Aldbury resident Tess Alps as the chief executive of the TV marketing body Thinkbox, the sleepy little town has become the media epicentre of the UK. Just down the street from Alps lives Robert Ray, the marketing director of the regional papers' Newspaper Society, meaning the heads of two of the biggest media industries now live in this two-horse outpost. ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- PEOPLE: Creative and Cultural Skills.(Tess Alps is appointed)(Brief article)
- Magazine article from: Marketing Week April 20, 2006 700+ words
Tess Alps, the recently appointed chairman of TV marketing body Thinkbox and outgoing chairman of PHD Group UK, has joined the UK board of trustees of creative industries' organisation Creative & Cultural Skills. Copyright: Centaur Communications Ltd. and licensors
- Thinkbox chief executive pledges to 'tell it like it is'.(Thinkbox)(Brief...
- Magazine article from: Marketing Week April 6, 2006 700+ words
Tess Alps, the newly appointed chief executive of television marketing body Thinkbox, has pledged to...Thinkbox board's unanimous choice to become its first chief executive. She says she had to be talked into applying but soon...
- Brits watch more ads than ever; TV-spot viewings peak at 2.25B per day in spite...
- Magazine article from: Advertising Age Hall, Emma February 4, 2008 700+ words
...tuned in to the BBC, which doesn't accept advertising. "This is historic news for advertisers,'' said Tess Alps, chief executive of Thinkbox, the marketing body for U.K. commercial television. "TV advertising had an impressive 2007...
- Brit reality show portrays giant Tesco helping the little guy; Program bypasses...
- Magazine article from: Advertising Age Hall, Emma March 10, 2008 700+ words
...squeezing suppliers, so a show in which the retailer encourages independent talent is a public-relations coup. Tess Alps, chief executive of Thinkbox, the U.K. marketing body for commercial broadcasters, said, "As a PR exercise for Tesco...
- Broadcasters defend TV ad market amid industry cuts.
- Magazine article from: Marketing Week October 2, 2008 700+ words
...was part of a stoic effort to prove the medium's worth, in the teeth of a global economic downturn. Tess Alps, chief executive of industry marketing body Thinkbox, says: "There's no more important topic than effectiveness. That...
- TELEVISION: PVR didn't kill the TV ad star.( personal video recorders )
- Magazine article from: Marketing Week Benady, David November 2, 2006 700+ words
...way. The use of TV to direct people to websites is buoying up both areas of marketing spend, according to Tess Alps, chief executive of commercial television's promotional body Thinkbox. "Television advertising budgets have gone down and...
- LEADER: Meaty content with a flavour of Disney.
- Magazine article from: Marketing Week August 13, 2009 700+ words
...regarding BOGOFs. And Jo Roberts has written a considered response to a letter from television evangelist Tess Alps, chief executive of Thinkbox, that you will find on the Debate page this week. Copyright: Centaur Communications Ltd. and...
- ENTERTAINMENT TIE-INS: Piece of the action.
- Newspaper article from: Brand Strategy May 8, 2008 700+ words
...maker Anheuser-Busch, provide a stark warning for brands wanting to mix with the world of entertainment. Tess Alps, chief executive at Thinkbox, a television marketing body for all commercial broadcasters, says brands should never forget...
