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Anatomy of a deal.(advertising executives opinion on agency sale)
Selling an agency is one of the most nerve-racking experiences agency heads can face. Here, four of adland's most successful independents behind some of the biggest deals of 2005 explain why they chose to sell, how they picked the right suitor and how to break the news to staff.
MARK LUND - CHIEF EXECUTIVE, DELANEY LUND KNOX WARREN & PARTNERS
1.30pm, 30 June 2004. Taxi to Covent Garden. Greg (Delaney, my business partner) and I have just met a man called Don Elgie. We're not quite sure what to make of him.
We've been seeing potential partners for the past couple of months. After five good years as an independent, we want to create the next ...
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