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Opinion: Perspective - Thinkbox makes a smart move in appointing Alps.(Thinkbox television marketing community appoints Tess Alps as chief executive )
There must have been some smug smiles among the board members of Thinkbox last Thursday morning. Not only was its announcement that Tess Alps would become its first chief executive unexpected, but the news was also met with widespread acclaim.
Thinkbox's performance to date has seemed, well, a little half-hearted.
It has used Ingram as a virtual administration, instead of appointing its own. In addition, it has been hit by the departure of three of its board members. However, the appointment of a full-time chief executive - and her brief to appoint a full-time staff - demonstrates that Thinkbox's board is serious about achieving its goals.
Not only that, but the choice of Alps as chief executive means Thinkbox has a fighting chance of achieving those goals. Perhaps the biggest job she'll face is keeping the Thinkbox members on side, preventing dissent as their varying agendas call for different strategic aims.
There will be a honeymoon period where everyone will be throwing their energy into working together, but this is unlikely to last. Finding a candidate with the skill to keep members singing from the same song-sheet will have been high on Thinkbox's agenda, and in Alps it has found a listener, well versed in diplomacy.
It's not as if she doesn't know all the principal characters in TV anyway - she's been in the business for years (13 of them at PHD). She's not going to have to waste her first year in the job getting to know everybody's agenda, she already knows them. Liked and respected in equal measure by agencies, client companies and media owners, Alps will be able to get straight down to business.
Her decision to leave PHD was unexpected. She has been there a long time but it seems that she reached the point where she felt she had to decide between staying until retirement, or following a new career path. She's chosen the latter, and it's one with quite obvious appeal.
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