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Close-Up: 24 Hours with ... Gerry Moira, Euro RSCG London.(Diary entry)

Campaign

| April 07, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
Name: Gerry Moira 
Job: Director of creativity, Euro RSCG London 
Professional mission: Make something new every day 
Personal mantra: Be a better mother 

4.23am Struggle to regain that part in my recurring dream where Kristin Scott-Thomas and her band of insatiable haughty vixens strap me into a crude mechanical device the better to take their pleasure. I put up a hell of a fight, but resistance is futile as usual.

7.00am Some people are fully awake the moment they are no longer asleep. My seven-year-old son is one. I try to follow his devastating exposure of the plot inconsistencies in Harry Potter and the Goblet of Fire as I prepare breakfast.

8.00am School run. I alternate between dropping off my 11-year-old daughter and taking my boy to Belsize Park. This is Cherokee country, but we manage the treacherous pass over Primrose Hill without incident or the need to engage four-wheel drive.

8.45am Euro RSCG. Outside my office sits a life-size Art Deco mannequin with a face of the palest alabaster framed by jet-black hair with a fringe of geometric rectitude.

9.00am I ask this exquisite creature if she has had time to find me a ...

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