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Name: Gerry Moira Job: Director of creativity, Euro RSCG London Professional mission: Make something new every day Personal mantra: Be a better mother
4.23am Struggle to regain that part in my recurring dream where Kristin Scott-Thomas and her band of insatiable haughty vixens strap me into a crude mechanical device the better to take their pleasure. I put up a hell of a fight, but resistance is futile as usual.
7.00am Some people are fully awake the moment they are no longer asleep. My seven-year-old son is one. I try to follow his devastating exposure of the plot inconsistencies in Harry Potter and the Goblet of Fire as I prepare breakfast.
8.00am School run. I alternate between dropping off my 11-year-old daughter and taking my boy to Belsize Park. This is Cherokee country, but we manage the treacherous pass over Primrose Hill without incident or the need to engage four-wheel drive.
8.45am Euro RSCG. Outside my office sits a life-size Art Deco mannequin with a face of the palest alabaster framed by jet-black hair with a fringe of geometric rectitude.
9.00am I ask this exquisite creature if she has had time to find me a ...