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Close-Up: Live Issue - Hooper remodels the resurgent Team Saatchi.(Saatchi and Saatchi appoints its new managing director Sophie Hooper)
The agency is ditching its 'diet Saatchi' image, as its new managing director carves out a lucrative niche, Emma Barns writes.
Team Saatchi has been lining up new management and mobilising its players to move out of its Saatchi & Saatchi second-string positioning and into something more worthy of Premiership action.
And the effects are already being felt. In the past three months, the 16-strong agency has picked up pounds 23 million of business, a 2006 record more impressive than that of the main agency.
Much of the new energy being pumped into Team Saatchi can be attributed to its new managing director, Sophie Hooper. The 36-year-old, who has spent her career in production, joined the agency last year, parachuting in to replace the Saatchis veteran Mike Parker.
When he founded Team Saatchi 12 years ago, Parker was briefed to take on smaller clients that either would not have been profitable for the main agency, or would have caused conflict. Under him, Team Saatchi's positioning became that of 'diet Saatchi' - a watered-down version of the Charlotte Street giant. Tucked away in Saatchis' basement, it had until recently dropped off the industry's radar.
But things are changing. With the ambitious Hooper at its helm, Team Saatchi has already picked up two valuable retained clients this year (Emap's Closer magazine and the global Cyprus Tourist Board account) as well as holding on to its Johnson & Johnson business in the face of the account's centralisation into Lowe.
Lee Daley, the Saatchis chief executive, attributes this turnaround to the agency's repositioning along a project management model. After a reassessment last year, the agency is now positioned to offer clients its services on a project, rather than a retained, basis. 'It acts as the mistress and not the wife for clients,' Daley explains. 'This has given it the energy of a start-up and makes for an interesting mix of clients. Some buy into it and end up staying and some continue to use it on a project basis.'
- Team Saatchi wins Domino's TV briefs.(Domino's Pizza Group Ltd.,...
- Magazine article from: Campaign February 24, 2006 700+ words
...s brand and we feel that Team Saatchi's ideas can help take us...Domino's media business. Team Saatchi has previously worked on adapting...market. Sophie Hooper, the Team Saatchi managing director, said: 'Domino's is an...
- Team Saatchi wins pounds 15m Cyprus Tourist Office account.(Brief article)
- Magazine article from: Campaign March 24, 2006 700+ words
...creativity and strategy. Team Saatchi beat off competition from...Ayia Napa. Sophie Hooper, Team Saatchi's managing director, said: 'We are delighted...since 2003. Last month, Team Saatchi won a brief from the pizza...
- Team Saatchi uses Man U for Sport England.(Brief Article)
- Magazine article from: Campaign February 17, 2006 700+ words
Team Saatchi has launched a DVD for Sport England, the government-funded...ploughed back into the Everyday Sport campaign. Sophie Hooper, Team Saatchi's managing director, said: 'The idea was designed to help Sport England achieve...
- Team Saatchi picks up pounds 2m Lanson job.(Lanson Champagne)(Brief article)
- Magazine article from: Campaign October 6, 2006 700+ words
...Chandon. Sophie Hooper, the managing director of Team Saatchi, said: 'We are excited...heritage.' Paul Beavis, the managing director of Lanson, added: 'We were very impressed by Team Saatchi. It has a good knowledge...
- Young's beer holds pitch for #2.5m account.(Farm)(Team Saatchi )(Brief article)
- Magazine article from: Marketing Week October 5, 2006 700+ words
Farm, Team Saatchi and an as-yet undecided...holds the account, while Team Saatchi does creative work for...Bombardier. Nigel McNally, managing director of the Wells &...and has worked with Team Saatchi since 1995. But he says...
- Team Saatchi wins First relaunch task.(advertising contracts of EMAP PLC)(Brief...
- Magazine article from: Campaign September 7, 2007 700+ words
Emap has appointed Team Saatchi as part of its plans to relaunch its troubled...former editor of Now. David Davies, the managing director of Emap Elan, said: 'We are confident that Team Saatchi will reposition First as a new kind of magazine...
- Catherine Gale joins Saatchis' integrated management team.(Saatchi and...
- Magazine article from: Campaign April 20, 2001 700+ words
...is joining Saatchis from Masius, D'Arcy's corporate and financial agency. Gale was previously a founder and deputy managing director of Grey Desire and the international development director of Grey Direct. She was also the European marketing director...
- Cobra forced out of Team Saatchi in client conflict.(Brief Article)
- Magazine article from: Marketing July 17, 2003 700+ words
Cobra Beer's ad agency Team Saatchi has been forced to resign the pounds...According to a statement from Team Saatchi, the potential conflict arises...the Indian restaurant sector. Team Saatchi first won the Cobra account in...
- Team Saatchi picks up pounds 4m Closer magazine business.(Brief article)
- Magazine article from: Campaign March 31, 2006 700+ words
...s celebrity weekly Closer has handed Team Saatchi its pounds 4 million advertising account...agency did not repitch for the business. Team Saatchi will work with Closer's group marketing...337. Matthew Robinson, a director at Team Saatchi, said: 'It's a fantastic opportunity...
- Team Saatchi wins food brief.(Brief article)
- Magazine article from: Campaign June 1, 2007 700+ words
...giant Hain Celestial Group has appointed Team Saatchi to relaunch the Linda McCartney Foods...out against Grey and Quiet Storm. Team Saatchi will now work on an above-the-line...and contemporary packaging design. Team Saatchi demonstrated similar forward thinking...