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Media: A Moment with Marquis.(ipod advertising)

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| April 07, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

My curious, plural life occasionally throws up some truly weird juxtapositions. A couple of weeks ago, for example, I dashed from the IPA Touchpoints launch to the machinations of the National Readership Survey board meeting to my 11-year-old's end-of-term 'talent contest' at school. There, my head still buzzing with researchy stuff, I was astonished to watch my boy strut his stuff as the lead singer of pre-teen sensation Boiling Point (good name, that), belting out their version of Smoke on the Water (dow, dow, dow ... dow, dow, di-dow). I felt as if I'd passed from one dimension into another.

Which reminds me of an equally startling juxtaposition. There is a massive Victorian church - St Paul's - in the middle of the mayhem that is Hammersmith.

In recent weeks, the scaffolding that clambers up one side of the building has sprouted a truly massive poster ad for iPod. It completely dominates the eyeline if you are driving in from the M4.

Many of you are bound to have noticed it. One agency chairman of my acquaintance had certainly spotted it too, and told me that his father would be spinning in his grave at the sacrilege of the all-too-temporal iPod plastered all over the spiritual haven of St Paul's. Should the site not be used for promoting church attendance instead? It could ...

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