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Media: Things we like.(April Fool stories)(deodorant brand advertising)(Channel 4 screening The Daily Show )

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| April 07, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

NEWSPAPER APRIL FOOL STORIES

The Guardian had the pick of this year's April Fool stories with the Olaf Priol-penned scoop detailing the Coldplay frontman Chris Martin's pact to back the Tories after his wife, Gwyneth Paltrow, and Samantha Cameron bonded at a yoga session. The stroke of genius? A download on the Guardian website of a reworked version of Coldplay's hit Talk, called Talk to David, complete with the line: 'It was the Converse trainers that did it for me/I got them in orange, wait till you see.'

LYNX AMBIENT ADVERTISING

Ben Affleck in a cutesy ad with lots of improbably beautiful women and the odd bit of innuendo (the girl who bites the head off a stick of asparagus springs to mind) is one way of saying: 'Use Lynx. Get sex.' But the deodorant brand is being a bit more forward lately - by flogging its cans in condom machines in pubs. While the lavs in your average British local aren't the first place blokes would think to spruce up, the sex hint from this clever bit of ambient is as brazen as 'get your coat love, you've pulled'.

THE DAILY SHOW

Hats off to Channel 4 for another great US import. The anchorman Jon Stewart's inimitable presenting style is a refreshing break from the smugness of David Letterman and Jay Leno. As well as being very funny, it's also reassuring to know that American mainstream TV still has the balls for biting satire. It can only ...

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