Media Lifeline: Mirror ad sales.(Brief article)

The job of Mirror ad sales director has been through some changes over the years.

1987: Mark Pritchett succeeds his mentor Roger Eastoe as the ad director of Mirror Group Newspapers as Eastoe takes on broader management and commercial responsibilities. To many on the buying side, Eastoe and Pritchett are the last representatives of an old-school Fleet Street approach - uncompromising, bruising and confrontational.

2000: Following the merger of Mirror Group Newspapers and regional publishing group Trinity to form Trinity Mirror, a new management culture emerges. The Mirror plumps for a more cerebral approach as it appoints Neil Hurman, a former media director of Leagas Delaney, as its new ad sales director.

2003: In a move that surprises many, Sly Bailey, the chief executive of the magazine publisher IPC, becomes the new chief executive of Trinity Mirror. In turn, she poaches IPC's group ad director, Clare Dove, to replace Hurman. Dove is an all-rounder, having worked in newspapers, radio ...