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Media Headliner: Tess Alps brings steel and passion to Thinkbox.
The first chief executive of the TV marketing body believes fervently in the health of the medium.
When Thinkbox parted with its former chairman, Justin Sampson, two months ago and the hunt for the TV commercial marketing body's first chief executive began in earnest, the weekly speculation rapidly developed into the media equivalent of Newcastle United's search for a new coach.
Many names have been linked with the post. However, unlike the untidy situation on Tyneside, Thinkbox has now found its new leader.
The Newcastle market has seen a betting spree in 2006 and if there had been a Thinkbox market, the odds on the PHD chairman, Tess Alps, landing the job would have been long. Indeed, last week, Campaign wrongly stated that the job would go to BT's Steve Huddleston. Although he had been contacted by headhunters at an earlier stage, Alps and the former Nestle marketer Andrew Harrison were the final contenders for the role.
Until last Thursday, when Thinkbox issued a release confirming Alps in the role, the popular consensus was that the body should appoint someone from the client side, with the inside knowledge and nous to convince decision-makers that TV is not in decline. No-one could accuse Thinkbox of failing to think outside of the box.
Alps has just presided over the most successful year in PHD's history.
In 2005, PHD pioneered a new planning approach, launched two new ventures with ad agencies, won pounds 63 million of new business and capped it all off with Campaign's Media Agency of the Year. So why leave now? Has Alps achieved everything she wanted to at PHD?
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