AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Joshua picks up pounds 6.5m Ambi Pur business.(Brief article)
Sara Lee has switched its pounds 6.5 million Ambi Pur air-freshener account from Grey London into its fellow WPP subsidiary Joshua without a pitch.
Joshua was awarded the UK business as part of a renewed focus on integration.
Potential conflict issues with Grey London's Masterfoods account were also cited as a reason for the move.
Joshua has been tasked with creating an advertising idea for the UK market, which will work across all media. The campaign will break later this spring.
'We are delighted at this news,' Michael Miley, a board director at Joshua, said. 'It confirms our ability to work across the line in all media.'
The last work Grey London created for Ambi Pur in the UK ran in November.
The pounds 1.8 million campaign featured an ...
- New Campaigns: Ambi Pur.(Sara Lee Corp.'s winter range of air fresheners)(Brief...
- Magazine article from: Marketing Week October 20, 2005 700+ words
Sara Lee has unveiled a #2m television campaign for its winter range of Ambi Pur air fresheners. The campaign, created by Grey London, breaks next week and features an animated character called the smell catcher who flits...
- Ambi Pur renews ties with Team Goddar.(Motoring Section)
- Newspaper article from: Manila Bulletin March 13, 2003 700+ words
Ambi Pur Car the perfume for your car, announced...11. According to Jayvee P. Villarica, Ambi Pur brand manager, "We are delighted that...and with Team Goddard, in particular." Ambi Pur figured prominently in Team Goddard's...
- Ambi Pur Team Goddard-Minardi gears up for 2005 AF3 season.(Sports)
- Newspaper article from: Manila Bulletin April 5, 2005 700+ words
...Formula Three Championship overall victor Ambi Pur Team Goddard-Minardi Team Asia is all...has the talent to win and we think that Ambi Pur Team Goddard-Minardi Team Asia can unlock...driver, Greg Murphy, who will race the Ambi Pur Team Goddard-Minardi Team Asia Dallara...
- Ambi-Pur: Juan Carlos Allred.(Mr. Allred came to Sara Lee Corp. in October 1999...
- Magazine article from: Advertising Age Neff, Jack October 8, 2001 700+ words
...Allred got off to a fast start with Ambi-Pur LiquiFresh two-in-one toilet bowl...weeks of last fall's launch, he says, Ambi-Pur overtook S.C. Johnson & Son...Duck, for the top slot in its segment. Ambi-Pur's sales exceeded $30 million in nine...
- Ambi Pur Team sees good race in Zhuhai.(Sports)
- Newspaper article from: Manila Bulletin June 9, 2005 700+ words
AMBI PUR Team Goddard-Minardi Team Asia supported by Ambi Pur Car, Speedzone and www.teamgoddard.com returns to...that he is really aiming to win one of the races. "The Ambi Pur Team Goddard-Minardi Team Asia organization really...
- DIGITAL: Ambi Pur in strategy overhaul.
- Magazine article from: Precision Marketing November 30, 2007 700+ words
Fragrance brand Ambi Pur is overhauling its marketing strategy by creating an online...to see if they can identify the real perfume essence of Ambi Pur versus competitor products. Ambi Pur will then launch an eCRM programme through a dedicated...
- Ambi Pur plans roadshow to lift awareness.
- Magazine article from: Precision Marketing November 18, 2005 700+ words
Home fragrance brand Ambi Pur is launching an event-based marketing...blind test to see if they can identify Ambi Pur from other fragrance products. Consumers...microsite which is attached to the main Ambi Pur site. The roadshows will be supported...
- Ambi Pur.(Ambi-Pur Liquifresh)(Brief Article)
- Magazine article from: Grocer November 26, 2005 700+ words
Budget 1.8m [pounds sterling] Manufacturer Sara Lee New TV advertising for Ambi Pur features the 'Smell Catcher', an enchanting animated character who flits around from place to place seeking to capture the most evocative real life smells that most of us take for granted,
