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MindShare Direct to handle Boden brief.(Brief article)
MindShare's direct marketing division, MindShare Direct, has won the pounds 3.6 million media planning and buying account for the mail-order clothing retailer Boden.
The WPP-owned agency netted the business in a shoot-out against the incumbent, All Response Media.
In February, Boden tested brand advertising on outdoor, radio and door-drops.
Andrew Mason, the head of MindShare Direct, said: 'Boden is a very strong brand and we are delighted to be ...
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