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Adecco rethinks TBWA\London brief.(Brief article)
Adecco is reviewing its relationship with TBWA\London four months after the agency landed the pounds 20 million global advertising account.
The international recruitment company is believed to be talking to a number of agencies about the business, following news that it is reconsidering its international agency arrangements.
TBWA was appointed to handle Adecco's global advertising in December but the company's new chief executive, Klaus J Jacobs, who was appointed after TBWA, is considering a more local approach.
Adecco's marketing is also overseen by Jacobs, plus its chief marketing officer, Gonzalo Fernandez-Castro, and the vice-president of public relations and global marketing partnerships, Ian Grundy.
TBWA has not produced any work for the recruitment company since picking up ...
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