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Yell calls ad review after 23 years with AMV BBDO.
Yell puts pounds 20m account up for review as AMV client BT moves into its market.
Yell has ended its 23-year relationship with Abbott Mead Vickers BBDO by putting its pounds 20 million advertising account up for review.
The business is being moved owing to conflict with AMV's BT client, which is entering the classified directory market.
Ann Francke, Yell's chief marketing officer, will handle the pitch. It is understood that concern about conflict comes from Yell, not BT.
Proximity, AMV's sister direct marketing agency, which won Yell's direct marketing business two years ago, is not affected by the review at present.
However, it is understood that this may change if the agency wins the pitch for BT's 21CN account, BT's planned internet protocol-based network, which aims to change how telephony is delivered into homes.
Proximity already works on a small part of BT's DM account, but this win would make it a major player on BT's direct marketing roster.
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