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Ogilvy wins banana task from Chiquita.(Brief article)
The fruit producer Chiquita Brands International has appointed Ogilvy Group UK to handle its pounds 35 million pan-European advertising account.
The agency beat Saatchi & Saatchi to the business in a two-way integrated pitch that was handled by Agency Assessments and began in January this year.
Ogilvy's presentation combined efforts from a number of its group agencies including Ogilvy & Mather, Ogilvy Interactive and the group's activation company, Dialogue.
The account will be run out of the London office. Ogilvy has been briefed to create an integrated campaign promoting the Cincinnati-based fruit producer's range of ...
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