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Selfridges and Mother end relationship.(Brief article)

Campaign

| April 07, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Selfridges is parting company with Mother after three-and-a-half years, following the retailer's decision to invite other agencies to pitch for its Christmas 2006 campaign.

The retailer is now holding talks with two undisclosed London agencies about its pounds 1.7 million advertising account. It has written a brief to increase footfall at its London, Manchester and Birmingham department stores.

News of the review comes as Mother prepares to launch a new brand campaign for Selfridges.

Mother won the Selfridges business in December 2002 ...

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