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Isobar rethinks global structure.(Aegis Group PLC)
Aegis' digital network unveils a central division intended to give its clients a single point of contact.
Isobar, the Aegis-owned global digital network, has created a central division to handle international accounts across both creative and media.
The new structure is designed to give global clients a single point of contact and provide an overview of group agencies so the right parts of the network are brought in to pitch for international pieces of business.
The global group will employ 30 staff across four hubs in London (where the network will be based), San Francisco, Hong Kong and Stockholm. Each of these offices will be headed by one or more network directors.
In London, Deirdre McGlashan has been promoted to the role of network director from her position as the head of Carat Interactive. Isobar has also hired the former Wunderman UK managing director John Shaw as the other London-based net-work chief.
McGlashan and Shaw will be supported by a team of 14 staff, including Dave Hompe, who joins as ...
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