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BCAP bans alcohol ad 'health' claims.(Broadcast Committee of Advertising Practice)(Brief article)
Alcohol ads will no longer be able to claim any health or dietary benefit following a new ruling this week.
The Broadcast Committee of Advertising Practice has judged that advertisers should not imply that an alcoholic drink could be a source of nourishment or can be drunk as part of an exercise, fitness or weight-control regime.
The guidelines also rule that if an alcohol brand name implies a dietary or health claim, ads for that product must make it clear that it is not suitable for dietary purposes.
The ruling could see an end to ads such as last year's spot for Michelob Ultra. The commercial by DDB showed a range of activities, including running and dancing, before cutting to a couple drinking beer in a bar. A voiceover said: 'If ...
- Sponsorship And Gambling In England And Wales In 2007: New Opportunities Or New...
- News wire article from: Mondaq Business Briefing May 20, 2008 700+ words
...effect of the Committee of Advertising Practice and Broadcast Committee of Advertising Practice advertising standard codes...Advertising Practice (CAP), the Broadcast Committee of Advertising Practice (BCAP) and the Advertising...
- Abortion adverts on TV are delayed by public outcry.(News)
- Newspaper article from: The Daily Mail (London, England) September 9, 2009 700+ words
...advertising rules comes from the Broadcast Committee on Advertising Practice and the Committee on Advertising Practice. The final decision will...peer Chris Smith. The Broadcast Committee on Advertising Practice said its original consultation...
- IN BRIEF: Gambling advertising.(Brief article)
- Magazine article from: Marketing Week March 15, 2007 700+ words
The Committee of Advertising Practice and the Broadcast Committee of Advertising Practice will bring in new laws to coincide with the introduction of the Gambling Act 2005, which will lift advertising restrictions on sectors such as betting. Leader...
- GAMING & GAMBLING: The new regime.(Licence Conditions and Code of Practice for...
- Magazine article from: New Media Age August 30, 2007 700+ words
...Commission in June is backed by liberalised advertising guidelines from the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP). These will open up broadcast as a route to market for UK licence-holders...
- The Gambling Act to come into play...
- News wire article from: Mondaq Business Briefing August 8, 2007 700+ words
...Advertising Standards Authority (ASA) system, and the Broadcast Committee of Advertising Practice will be exercising that role. The Commission has invited the Committee of Advertising Practice, to devise the non-broadcast rules, to ensure...
- INTERNET GAMBLING: It's an ill wind.
- Magazine article from: Marketing Week July 27, 2006 700+ words
...investors rather than consumers. In preparation for deregulation, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice last week launched a consultation process on the rules governing gambling ads, which...
- Bans for booze ads.
- Newspaper article from: Evening Chronicle (Newcastle, England) July 13, 2009 700+ words
...children watching at one time. A Committee of Advertising Practice spokesman said: "If you're watching...Responding to a consultation by Cap and the Broadcast Committee of Advertising Practice on the codes that regulate broadcast and...
- Broadcast Advertising Code Consultation Deadline - 22 July 2008.
- News wire article from: Mondaq Business Briefing July 11, 2008 700+ words
The Committee of Advertising Practice (CAP) is currently looking to update the advertising...account the new provisions in those Regulations, the Broadcast Committee for Advertising Practice (BCAP) has opened up a consultation on the proposed...