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Dollond & Aitchison names DM agency.(Sharpen Troughton Owens Response)(Brief article)
Dollond & Aitchison, the high-street optician, has handed its pounds 4.5 million direct marketing account to Sharpen Troughton Owens Response.
The agency triumphed in a final shoot-out against EHS Brann Cirencester.
The incumbents, Target Direct and DLKW Dialogue, which handled its in-branch and local marketing activity, were eliminated at an earlier stage.
STOR will integrate the brand's new positioning created by Delaney Lund Knox Warren & Partners into its below-the-line activity. The DLKW work uses the line: 'We see eye care differently.'
The agency ...
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